For the innovative peacebuilder, the truly important switch must happen in how thinking about products and services cross the chasm. Most of the time, processes (such as mediation, negotiation, or dispute resolution) are confused with products. A process is, in essence, a service. Sure, there are sometimes opportunities to grow Read more…
Blogging is still the easiest, lowest cost, way to build a business, establish a client base, become an influencer, or just to use a voice that matters. It’s almost free marketing that is always on, always distributed, and always accessible. There are great ADR professionals such as Cinnie Noble, Tammy Read more…
Being the last person standing is an underrated tactic in the world of online content creation. But for the peace builder looking to create a subscription model for content, this may be the best strategy possible. Three things are working in the peace builder’s favor: the speed of the Internet Read more…
There are three questions that the savvy peace builder should focus on when developing a marketing plan: Whom do we serve? This question can be answered with surveys and other formal and informal means. The question is not focused on the peace builder’s skill sets and where they’re comfortable. Instead Read more…
When you build a product, create a service or develop a process, the temptation (whether at scale or not) is to pursue the acceptance of the masses and be for everybody. When building, (and planning to build) the discipline is to be targeted and to pursue the special and the Read more…
Do books, and book writing, still matter? In a world of free written content, indexed by Google and accessed by billions of people with Internet or mobile access, and a few keystrokes, what significance could writing a book possibly retain? Let’s relate two stories that partially answer both questions: I Read more…
There are three ways to connect with clients, customers, fans and audiences. And in the world of digital communication, there is one basic principle that underlies all of these connections that the peacebuilder must keep in mind. Original content creation starts with the blogging, but then moves to image creation Read more…
In every industry, there are zeros and there are ones. Zeros have the advantage, because they understand something fundamental that all of the ones who follow them do not: Innovative thinking, processes, relationships and much more, lead to dominance in the marketplace of ideas, products, processes and services. Peter Thiel, Read more…
Peacebuilders spend a lot of time in the non-digital world, at the conflict resolution table, making connections, reframing ideas, challenging the status quo and creating the space for resolution between parties in conflict. There are tools out there right now, blogging, podcasting, video creation, content curation tools, and many more Read more…
Peace builder’s have to be willing to get vulnerable in their marketing. In a professional field, dominated by people familiar with—and comfortable with—the way that the world worked under Industrial Revolution rules, this can be a difficult transition. Peace builders of all kinds—conflict resolution professionals, mediators, trainers, attorneys, social workers, Read more…