Authenticity has become synonymous with credibility. Consistency has become the new currency. Yet, in the world of content development (and the entrepreneurial base that it begins from), the “old” rules of marketing, advertising and sales still apply: The audience doesn’t really care what you know; they only care about what Read more…
The national deficit is a problem. It erodes faith in institutions that should be acting in good faith to bind us together. The deficit creates artificial conflicts with real consequences, and separation with real differences. The deficit decreases national, regional and local credibility of elected, appointed and promoted leaders and Read more…
Things I heard at work: “How can you keep working there with what they pay you?” “What are you doing wasting your time there?” “You’re too smart to be working there.” “The problem with you is that you always took this place more seriously than I ever did.” I agree. Read more…
We here at HSCT work diligently to increase self-awareness, self-worth and self-esteem through the imparting of information, tactics and strategies for engaging with conflict effectively. This doesn’t always work though. Particularly when the majority of the 350-1000 words per minute that on average cascade through a human being’s neocortex are Read more…
Human beings have trouble engaging with conflict effectively, from the schoolhouse to the workhouse. Well, the “workhouse” doesn’t exist anymore, but you get my meaning. In a world of scarcity, conflict engagement is incredibly difficult, primarily because we tend to view our resources (i.e. time, emotions, money, etc., etc., etc.) Read more…
Due to wage and price controls instituted in the 1930’s and 1940’s, employer sponsored health benefits (and other “bonuses”) became popular as a way to guarantee full-time labor force participation and employee loyalty. Now, however, the option of offering “healthcare as a benefit” has been effectively removed from the employer/employee Read more…
The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you. Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free! This is a special, limited-time promotion for her new book How the World Sees Read more…
I haunt bookstores, seeking the rarest of items. A muscular, fictional novel (not a genre title) that can be marketed to and for men. You know, those people that work in the United States, but statistically speaking don’t read nearly as much as young adults and women. Genre titles are Read more…
These days, advertising is flashy, interruptive, and mostly tuned out by an organization’s target audience. Sales are harder because the distance from initial engagement to close has never been more tenuous. Marketing, ironically enough, is easier than ever before because the tools for creativity, engagement and growth have never been Read more…
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