[Opinion] Marketing for the Peace Builder II

Peacebuilders spend a lot of time in the non-digital world, at the conflict resolution table, making connections, reframing ideas, challenging the status quo and creating the space for resolution between parties in conflict. There are tools out there right now, blogging, podcasting, video creation, content curation tools, and many more Read more…

[Advice] We Built This City

There are systems in place inside of corporations, nonprofits and even families to manage everything, from the finances to the logistics of getting groceries. Human beings create systems, in response to growing external complexity, which creates conflicts, friction and disputes. Think of Dunbar’s number, or the number of people you Read more…

HIT Piece 07.28.2015

With the seemingly overwhelming flood of content, voices, opinions and “takes” in the social media world, there are two common responses to the feeling of being drowned in mediocre content: Throw up your hands, declare the Internet “dead”, and retire from the space… Or Throw more content out there in Read more…

[Opinion] Original Intent

Whether people are debating the significance origin stories found in documents, or critiquing where innovations and progress ends up once other people (with other ideas) get involved, the search for “original intent” shows up. The first reason that determining original intent is a fallacy and—to a certain degree—a way to either Read more…

[Advice] How to Read an Analytics Report

If you don’t measure it, it hasn’t happened. At least that’s the clarion call for many in the worlds of Big Data, analytics and the growing field of measuring content marketing. But for the blogging peacebuilder, just the mention of the term “analytics” can generate beads of cold sweat. The same Read more…

[Advice] How to Curate Content

There are—literally—millions of blogs, covering everything from news to entertainment. 99% of those blogging efforts generate no revenue for the creators and publishers of the content. With all this noise—but seemingly no fire—what are the two ways that a peacebuilding blogger can drive traffic to their blog, without seeming to Read more…

[Advice] How to Make an Image Quote

Then, there are visual quotes. One of the few remarked upon trends in social media (started on Facebook way back in the good old days of 2006-2007) is the overwhelming presence—and virality—of visualized quotes attributed to famous (and not so famous) people. As we stated on Monday, the Internet is Read more…

[Advice] How to Write a Blog Post

It begins and ends with writing. Yes, we live in an overwhelmingly visual culture, dominated by ads, images, videos, emojis and other vehicles that serve to entertain, inform, persuade, convince and convert. But making an argument, and taking a stand still matters. As does commitment and consistency, and the ability Read more…