So, we’ve decided that we’re going to write an e-book, because we’re going to use it to leverage interest in other products and services we are offering.
We’ve decided that our topic is relevant and our customers have told us that they need it and will eat it up.
Well, at this point, just like everything else, we should start writing. Now, this seems easy, but in a world of distractions and shortened attention spans
, we here at HSCT have taken to writing our e-book in short bursts.
This has allowed us to effectively create content that we think will be interesting, relational and relevant to our audience, but also has allowed us the freedom to be…well…distracted occasionally.
We recommend that you do the same. Oh, and remember that, unlike a blog post, a Tweet or Facebook post, or commentary on LinkedIn or on a blog that you frequent, e-book content is still—for better or worse—long form content.
- Take small bites
- And be focused in those moments when you are writing.
Writing can be a scary proposition.
But not as scary as the long-term effects of choosing not to communicate effectively.
Here at HSCT, we can help you explore the how to communicate effectively safely and thoroughly.
Sign upfor the March 26th HSCT Seminar, Choices in Communication, held at The Studios of Bree Elyse Imaging for only $89.99!
We would love to see you there!
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: firstname.lastname@example.org