No matter how rationally argued, if what the presenter, lecturer, teacher, trainer, or interpreter is saying doesn’t resonate with you at an emotional level, you will reject it out of hand.

And you’ll do it in microseconds of microseconds.

Resonance in storytelling is something we know happens with impact at scale, but engagement and decision making at the individual level still matter.

On your part.

Believe or don’t believe.

Buy-in to the idea or buy-out.

But either way, decide.

And by doing so, give the presenter, lecturer, teacher, trainer, or interpreter a break so that they can move on (sometimes rhetorically, sometimes metaphorically, and sometimes physically) to delivering their message to an audience with who it will resonate.

It stops the deliverer from dominating your time and attention as well.


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Our leadership development products and solutions innovate on the most important asset in your organization. PEOPLE. We believe that all problems in organizations today can be solved through the effective application of leadership principles and our live, platform, and SaaS-based leadership development tools exist to help you do that.

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