The most important part of any customer loyalty program is the employee part.
Think about it.
Customers in local businesses (and ALL businesses are local, even big brands) interact with people from the community in a front facing manner.
Customers of local businesses then do work, do play and do life with the employees of these local businesses.
So what happens when your employee is dissatisfied with their work experience at their local employer?
Employers are not hand holders, or babysitters, but with 80 million Millenials entering the workforce, how are employers going to ensure loyalty when their employees aren’t engaged at work?
And are encouraging others via social communication, to be disengaged as well?
Well, there are three things employers (SMBs, Big Box Brands, etc.) could do:
- Develop a socially conscious attitude. Customers expect it, employees crave it.
- Develop a personal way of connecting with each and every employee.
- Develop a customer service training program focused on emotional intelligence skills: empathy, humanity, honesty, etc.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: firstname.lastname@example.org