The quality, or trait, of getting up and doing what needs to be done, particularly when you don’t want to do it, is sometimes called “will” or “grit” or “courage.” But these are fancy labels for something a lot deeper that people can’t really, collectively describe. And anybody who wants to Read more…
Quality and quantity. These are two ideas that have long combated each other at scale in a variety of contexts and containers. From mediation processes and practices to industrialized object making, quantity very often takes a back seat to quality in both the consideration of the creator and the consumer. Read more…
Influential personalities and brands online are about to become even more influential as the years go by. And mediators, lawyers, and negotiators should take note. Influencer advertising is tricky to navigate, whether you are trying to partner with the peacebuilding neighborhood association with a vibrant Facebook community or the pop Read more…
Peace builders struggle with sales for a variety of reasons, but the most pernicious reasons are around behaviors. There are three areas where behaviors can be changed for peace builders to close more sales: Determine what kind of prospecting are you doing as a peace builder: active (networking) or passive Read more…
[Podcast] Earbud_U, Season Three, Episode #5 – Anne Sawyer, Executive Director-Southern California Mediation Association, Passionate Mediator, and Entrepreneur [powerpress] The real trouble with mediation is capitalism. But our guest today has a way around that by using collaboration, mentorship, and an animated adherence to the core principles of mediation. Peace Read more…
The sales process for a peace builder in the open market is wrapped up with impressions, ideas, concepts, and intuition that the peacebuilder has in their head about every sales film, sales call, and selling situation they’ve ever been involved with. But, in order to be successful in the open Read more…
It’s not easy to do what I do, if you’re a peace builder—a negotiator, a lawyer, a social worker, an educator, or an executive director. It’s not easy to manage social profiles, blog regularly, connect with clients, fans, audience members, and event participants in ways that can grow your brand. Read more…
Focus group feedback is useful to the peace builder. Here’s how you run one: The peace builder, working with another party (typically the focus group moderator), puts together some questions in regards to a future product, a current problem, and the solution to both that is offered by the peace Read more…
There are three questions that the savvy peace builder should focus on when developing a marketing plan: Whom do we serve? This question can be answered with surveys and other formal and informal means. The question is not focused on the peace builder’s skill sets and where they’re comfortable. Instead Read more…
When you build a product, create a service or develop a process, the temptation (whether at scale or not) is to pursue the acceptance of the masses and be for everybody. When building, (and planning to build) the discipline is to be targeted and to pursue the special and the Read more…