[Strategy] Talent and Mechanics

What they really want to know when they ask “how do you do that?” is the mechanics of the show you are doing. Putting on a show is about talent though (and hard work), but putting on a show only happens when the mechanics of doing the show are suborned to the Read more…

[Advice] The Minimal Viable Product

If you’re building a peace project, it’s important to understand what you’re creating in the product phase, so that you understand what you’re selling. Many creators misunderstand the idea of a minimal viable product. The definition, created by the writer Eric Ries (he of Lean Start-Up fame), is as follows: Read more…

[Advice] On Distributing a Podcast

The issue with creating podcast content is the same issue that is apparent with all content creation: distribution is at the core of getting listener attention. Just creating content is not enough—as is endlessly pointed out in blogs, essays and articles—there has to be a system created to make sure Read more…

[Strategy] The Temptation at Mass

When you build a product, create a service or develop a process, the temptation (whether at scale or not) is to pursue the acceptance of the masses and be for everybody. When building, (and planning to build) the discipline is to be targeted and to pursue the special and the Read more…