[Advice] Getting Everyone On Board

When the internal marketing organizational change efforts doesn’t match either the lived organizational culture, or the culture that happens to be stated in quotes on the wall (or the masthead) you’ve got a problem. The issue isn’t that executives and middle management don’t see eye-to-eye. That will happen in any Read more…

HIT Piece 4.05.2016

Sometimes, but usually very rarely, an MVP won’t do in the market. Sometimes, just interacting with the market with shoddy products, half thought through, is worse than not interacting at all. Sometimes, the market (consumers, clients, audience members, etc.) need to see that you have actually thought through and engaged Read more…

[Advice] The Fixed Mindset Peace Builder

Peace builders often spend a lot of time trying to shift the worldviews, shape the mindsets, and break the frames of clients, systems, and processes in the world. This is reflected in much of their marketing materials, business development practices, and their overall approaches to sharing information in the world Read more…

[Advice] The Minimal Viable Product

If you’re building a peace project, it’s important to understand what you’re creating in the product phase, so that you understand what you’re selling. Many creators misunderstand the idea of a minimal viable product. The definition, created by the writer Eric Ries (he of Lean Start-Up fame), is as follows: Read more…