[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed? We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with Read more…

Wisdom in the Machine

When the astronaut Dave powers down the rebellious HAL 9000 computer in 2001: A Space Odyssey, and more recently in the 2013 film, Her, starring Joaquin Phoenix, we determine through pop culture, what machine “death” looks–and feels–like. The fact of murder comes from the fact of life and ideas and Read more…

“Opt-In” Networking

From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing. How does that fact tie in with stalled job Read more…