There are three questions that the savvy peace builder should focus on when developing a marketing plan: Whom do we serve? This question can be answered with surveys and other formal and informal means. The question is not focused on the peace builder’s skill sets and where they’re comfortable. Instead Read more…
Referrals used to be the ‘redheaded stepchild’ of the sales process. Back in the day (and even with some organizations selling products and services even now) referrals were philosophically relegated to the back bin of the sales pitch. They were (and still are) seen as the fallback position of a Read more…
There are three ways to connect with clients, customers, fans and audiences. And in the world of digital communication, there is one basic principle that underlies all of these connections that the peacebuilder must keep in mind. Original content creation starts with the blogging, but then moves to image creation Read more…
Peacebuilders spend a lot of time in the non-digital world, at the conflict resolution table, making connections, reframing ideas, challenging the status quo and creating the space for resolution between parties in conflict. There are tools out there right now, blogging, podcasting, video creation, content curation tools, and many more Read more…
Peace builder’s have to be willing to get vulnerable in their marketing. In a professional field, dominated by people familiar with—and comfortable with—the way that the world worked under Industrial Revolution rules, this can be a difficult transition. Peace builders of all kinds—conflict resolution professionals, mediators, trainers, attorneys, social workers, Read more…