Selling to people in businesses is hard for three important reasons: There are very few (or no) champions of your product or service offering because no one knows how good your product or service offering is inside the organization you’re selling to. There are no direct ways to influence the Read more…
Being the last person standing is an underrated tactic in the world of online content creation. But for the peace builder looking to create a subscription model for content, this may be the best strategy possible. Three things are working in the peace builder’s favor: the speed of the Internet Read more…
Three thoughts that may (or may not) intersect with each other: Thought #1: There’s a lot of high profile, persistent, whining going on in the space of web publishing, content creation, and even in the scrappy world of podcasting. This phenomenon of whining is also extending into commentary around entrepreneurship Read more…
It’s hard to imagine a world without stories and storytelling; after all, human beings are narrative animals. And where peace builders are concerned, it’s even harder to imagine a world without conflict. Conflict is a process of change driven by stories. Stories that, when repeated often enough—and with enough veracity—become Read more…
The sales process for a peace builder in the open market is wrapped up with impressions, ideas, concepts, and intuition that the peacebuilder has in their head about every sales film, sales call, and selling situation they’ve ever been involved with. But, in order to be successful in the open Read more…
Referrals used to be the ‘redheaded stepchild’ of the sales process. Back in the day (and even with some organizations selling products and services even now) referrals were philosophically relegated to the back bin of the sales pitch. They were (and still are) seen as the fallback position of a Read more…
Click bait articles and headline jacking efforts are just the latest in a long line of American hucksterism that began with Western, one man traveling wagon shows and continued through to TV infomercials from Billy Mays for OxiClean. The first inherent problem with of all these forms of advertisement is the Read more…
If you’re a consultant, you’re going to want to know the difference between selling and marketing. So, let’s be clear here at HSCT. Selling for the consultant is what happens when the client calls you back, signs the check and you deposit it. Marketing for the consultant is what happens Read more…