Think for a moment about product packaging: Everything that we buy, from dish soap to artesian water, comes in some type of package. Being the rational consumers that we are, we often tell ourselves that the shape of the container, the way that the container is delivered to us, or Read more…
There are three questions that the savvy peace builder should focus on when developing a marketing plan: Whom do we serve? This question can be answered with surveys and other formal and informal means. The question is not focused on the peace builder’s skill sets and where they’re comfortable. Instead Read more…
There are three hard parts to launching any peace building project: The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.). When launching a peace building project, the savvy peace builder often doesn’t think too hard about the first part. In peace building fields from Read more…
There are three ways to connect with clients, customers, fans and audiences. And in the world of digital communication, there is one basic principle that underlies all of these connections that the peacebuilder must keep in mind. Original content creation starts with the blogging, but then moves to image creation Read more…
Peacebuilders spend a lot of time in the non-digital world, at the conflict resolution table, making connections, reframing ideas, challenging the status quo and creating the space for resolution between parties in conflict. There are tools out there right now, blogging, podcasting, video creation, content curation tools, and many more Read more…
Peace builder’s have to be willing to get vulnerable in their marketing. In a professional field, dominated by people familiar with—and comfortable with—the way that the world worked under Industrial Revolution rules, this can be a difficult transition. Peace builders of all kinds—conflict resolution professionals, mediators, trainers, attorneys, social workers, Read more…
When presenting, varying pitch, tempo and word order can help a consultant or coach not bore the audience to tears. So can having a really awesome twist on a really boring and basic idea, concept or problem solving approach. The first approach takes time to develop and cannot happen without Read more…
There are three hard parts to launching any project: The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.). The second hard part is getting the necessary hardware together and attaining a certain level of comfort with it, particularly when the learning Read more…
Imagine if the entire Internet were encased inside the boundaries of the United States. Now imagine that all the original search engines, the ones that were around before the dotcom bubble, are in an area the size of the original 13 colonies, arrayed along a watery coastline. Now imagine further, Read more…