The thing that destroys most content creation efforts is not lack of talent, ability, or innate skill.

3 Easy Pieces

The thing that destroys most content creation efforts is not lack of resources, lack of time or lack of money.

The thing that destroys most content creation efforts (from live streaming via Periscope and Meerkat all the way to writing a blog on a daily basis) is the lack of a will to consistently commit to a course of action.

Whether it works, or not.

Whether it attracts attention, or not.

Whether it scales, or not.

The lack of a will to commit to the process, regardless of outcome, seems foolish and pointless when stacked against economic metrics that have dominated content production for the last 100 years.

We still run into professionals who either own businesses, who have built projects, and who are accomplished at wringing a profit margin out of the world, who are shocked that we blog every day, or that we have a podcast with only one advertiser–at this point in its development.

Then they are even more shocked that we plan to do more things that do not produce revenue right away.

By doing things that do not produce revenue now, enable us to do all kinds of things that will produce revenues later on.

If more thinkers, builders and doers would adopt this mindset (by the way, it is the only mindset that works in the world of the digital, the automated and the algorithmic) the long tail would become fat, the economic value of consistency and commitment would experience exponential growth, and the level of the quality of content being created would increase.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT:

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