• What are the edges?
  • Where can I make changes?
  • Is better marketing going to solve my product problem?
  • Have I been listening to my clients?
  • How do I ask the right questions?

In a crowded peace-building marketplace, where consumers are often talked at from the perspective of late-stage interventions, it is important to note that selling peace effectively has to begin with asking the questions above.

More marketing may not solve the peace builder’s problems of not selling enough time, enough expertise, or enough products. More marketing may not solve the peace builder’s problem of getting people to pay for something they may not view as valuable.

However, asking the five questions above about your project—and consistently following the answers, no matter where they made lead—will go a long way toward getting to the place where product and market line up together.

The courage to follow the answers, to learn something new, and to change the selling process in a way that engages with the market, rather than imposes upon it, is the only way to sell peace at the edges of conflict, in the 21st century.

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HSCT Publishing is the home of LeadingKeys, a remote, online, e-learning training, and development LMS platform. We work with long-term care, senior living, and assisted living organizations to provide leadership, culture, and talent development for facility staff and administrators. We innovate on people! Contact us for a FREE Demo of LeadingKeys today by clicking here: https://hsconsultingandtraining.com/leadingkeys/