As many events become revealed that were once hidden; as information becomes freer and freer, and as people have more access to more entertainment, distraction, and dopamine hits via the communication objects in our pockets, audiences need three things now:
Wisdom: There is a dearth of wisdom. You can’t get wisdom from a Google search. You can’t stream wisdom to your mobile device. The only way that wisdom comes (folksy or otherwise) is through relationships with people. When there is a wealth of access to information (Google, anyone?) but there is a dearth of true insight, humanity has really only managed to wrest a sliver from the great artifice of this thing that we call “reality.”
Connection: There is a dearth of connection. Sure, we can connect with an old friend, email an organization and get personalized service, or even instant message a fellow professional in another vertical space far away from ours and harass and/or troll them. But such acts are shorthand for real connection; and, they rely too much on the tool (Facebook, IM, email, etc.) rather than focusing on the act of connecting. Connection with a person, face-to-face, unambiguously, is the only way that conflicts between human beings, and within human groups, will be solved.
Trust: There is a dearth of trust. Sure there is wisdom. And yes, there is connection. But, as has often been said in this space, there isn’t a lack of information, but there is a lack of trust. Not only is there a lack of meaningful connection, there is also a lack of trust. Organizations and individuals rely on this lack of trust to establish their authority long enough in your mind to get you to make a purchase. But trust established for less time than it takes to make a neocortical electrical leap from impulse to emotion to judgment, to justification, to purchase, isn’t really trust at all. That’s just effective marketing.
Showing up every day and being willing to learn, rather than to teach.
Giving people the benefit of the doubt.
Creating an environment of humility.
Do these three things and you’ll be well on your way to building trust, wisdom, and connection for yourself and for others.