Stories come from mental models, or frames.

Many stories are so deeply felt, so deeply ideated, that they transform in conflicts from mental models and frames into marks of identity.

And then you’re not having a conflict where someone else’s narrative is driving the conflict.

You’re having a conflict with someone else’s deeply held identity.

And people will always fight to protect their identity, because to lose that identity would mean abandoning all the stories that have been told before.

There are people who would rather lose the conflict on their identity, rather than change their stories to understand current narratives and events.

Misunderstanding and “misunderestimating” someone else’s identity, through mocking it, dismissing it, ignoring its power, or reacting to it with fear rather than faith, will always lead to you being surprised by the outcome of the conflict.

Jesan Sorrells

Jesan Sorrells

Jesan Sorrells is a CEO | Keynote Speaker | Author - 12 Rules for Leaders | Podcast Host - Leadership Lessons From The Great Books | Ruckus Maker. He believes that every problem, in every organization, can be solved through the intentional application of effective leadership practices. Contact him directly at